Episode 14 - Chris Sandre

In this episode, we sit down with Chris Sandre, Senior National Manager at the Mark Anthony Group, to talk about brand-building, sports, and fatherhood. Chris shares his journey from studying sports management at the University of Florida to helping lead many new product launches at the Mark Anthony Group, the group behind the creation of Mike Hard lemonade, White Claw and Mas+ by Messi. 

Beyond his corporate achievements, Chris opens up about his love for sports—not just as a pastime, but as a powerful way to teach kids about discipline, teamwork, and life. From the field to the boardroom, this conversation dives into how sports shape character and how branding can influence culture.

Topics Discussed in This Episode:

• Chris' experience studying sports management at the University of Florida

• Alcohol consumption behaviours between generations

• The story of White Claw’s launch in Canada

• Bringing Mas+ (Messi’s drink) to the Canadian market

• How sports are a great tool to teach kids about life

• The importance of sports and how they build core life memories